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iFathom Corporation

Naming and Corporate Identity

Award Winner for Corporate Identity and Stationery

Objective

Develop a new name and identity that reflects the professionalism, capabilities, and forward-thinking approach of an establised IT company.


Solution

The vivid logo transforms from blurred to crisp edges signifying the clarity that iFathom Corporation brings to its clients’ IT projects. The package has maximum dimensional impact with a striking die-cut “i” on each item.


Impact

An internal launch of the new identity to stakeholders and employees was overwhelmingly positive and generated a renewed sense of enthusiasm and energy for developing new business.

“After 10 years of growing a successful business, to keep ahead of the competition we needed to redefine our business, beginning with a name change. Impagination skillfully brought the name, image, and story together to launch to our team as well as our clients.”

– John Campbell