In real estate they say it is all about Location, Location, Location. In marketing it is all about Audience, Audience, Audience. So get up-close and personal with your target audience to know what's relevant for your direct mail (DM). With the ability to acquire highly targeted mailing lists you can easily source a well defined match for a DM campaign. To successfully reach the audience, Impagination inserted four cards within the DM package that humorously captured four personalities our client would encounter to get buy-in for their service. Click here for more.
Are you relationship marketing, building a brand, or elevating your reputation? Are you introducing a new service or product? Are you offering a sample or a sneak peek? Having a clear purpose in place allows you to amplify the impact and strategically create a lasting relationship with your client or customer. Impagination ensured that every piece reinforced the new image and message in this integrated campaign. Click here for more.
At Impagination, we believe in creating irresistible packages and are not surprised that physical media has proven to have greater impact on recipients by a neuroscience study. Physical materials require greater processing by various parts of the brain by influencing senses such as touch, sight, sound and even smell. So choose an unusual size, e.g. square or oversize, and consider adding bulk by including an insert or embellishing your package. Impagination's direct mailer was packaged in an easy to remove red and black wrapper that included tactile elements like embossing and foil fixed by a small label with our logo. Click here for more.
Canada Post's Omnibus study shows that 39% of consumers are driven to the web via direct mail. Even Google™ likes to send their offers in the mail! Impagination's annual Great Greeting™ survey confirms that businesses are including a web link in their mailed client appreciation messages such as this personalized special event invitation that invites attendees to register online and bring a specific item for a food drive. Click here for more.